Maximize your B2G marketing efforts with strategic content planning.
Strategic content planning to amplify your B2G marketing
Without a map, do you know where you’re going? Maximize your content’s performance by following a tailored, strategic plan. We take the time to understand your business goals, research your audience, and uncover market insights to craft a marketing plan that drives results. Our approach ensures the content you create is purposeful and impactful.
Our approach to content strategy
1
Audience Analysis & Journey Mapping
We conduct thorough research to identify key demographics, preferences, pain points, and industry triggers of your audience. We also develop a unique buyers journey for each persona.
3
Competitor Analysis
We analyze your competitors’ content strategies to identify opportunities and gaps. This helps you stay ahead by knowing what content resonates with your shared audience, and decide how to differentiate your content to gain a competitive advantage.
2
Goal Setting & Performance Metrics
We work with you to define clear, measurable objectives for your content strategy, whether that’s increasing brand awareness or generating leads. We also establish performance indicators to track the success of your content.
4
Content Mapping
Our team plans the types of content and distribution channels to ensure a cohesive and effective content journey. We outline what content to create, when to publish it, and where to share it for maximum impact.