The B2G Insights Blog
Read our thoughts on modern marketing, GovTech, renewable energy, AI developments, policy — and more!
5 Simple Ways to Conduct Original Research for Powerful B2G Content
In the crowded world of B2G marketing, original research is your secret weapon. Cut through the noise with content that addresses real pain points, builds trust, and positions you as an authority. Let's explore proven, accessible methods you can start using today.
The Power of Data Storytelling to Supercharge Your B2G Content Marketing
By offering genuinely helpful resources to your audience, they’ll find you in a sea of chatter. And what do government audiences value? Data. In this article, we’ll explore the concept of data storytelling in the context of content marketing, and why telling stories with data is the key to connecting with your government audience and supercharging your b2g marketing strategy.
Reaching the Right Government Audience with Strategic Content
Reaching your government audience in B2G marketing is a bit like playing ‘Where’s Waldo?’. As you’re squinting at a sea of similar faces, you know your ideal government customer is there… somewhere amidst the complexity. Thankfully, there’s a method to the B2G marketing madness. By crafting targeted, helpful, and relevant content, marketers can cut through the noise to reach the right government audience.
Renewable Energy Transition: 5 Ways to Speed Up the Process
Transitioning to renewable energy is crucial for our planet's future. Thankfully, there are several ways to speed up the process. This blog explores the current state of renewable energy and how to speed the transition.
How Local Governments Can Lead the Clean Energy Movement Right Now
To slow the effects of climate change and keep our planet habitable and healthy, everyone has a role to play. This includes cities, towns, and counties across the United States. But how do localities turn clean energy goals into sustainable, affordable energy their residents can rely on?
Pay Attention to These Trending Changes in Public Sector Tech Procurement
Traditional procurement is inherently limiting when it comes to cutting-edge technology. That’s why it’s changing. While safeguards are in place to protect the public sector, and its taxpayers, from poor purchasing decisions, they come at a significant cost to efficiency and innovation. Thankfully, the world of public sector tech procurement is evolving, due to circumstance, thought leadership, and demand.
How to Navigate Non-Competitive Procurements Like a Pro
As the market has proven again and again, you cannot predict when an emergency or special circumstance will change the rules of the game. The best you can do is learn the ins and outs of sole source procurement and come to the negotiation table appropriately prepared.
5 Tips to Writing an RFP Response That Stands Out
There’s no magic wand to wave over your RFP response to make it clinch the contract. Crafting a quality RFP response requires the same degree of nuance and curation as the rest of your B2G sales and marketing. Here are five evergreen tips to catch the government buyer’s eye and make an outstanding impression with your RFP response, from the perspective of someone who has been on the buyer’s side.
How Local Government Can Harness Blockchain Technology
Blockchain, crypto, and big tech. Where does local government come in?
Key Differences Between the SLED and Federal Markets
Because of these stark differences, when marketing and selling in the B2G market, the government shouldn’t be treated as a monolith, especially if your goal is to build a trusting, symbiotic relationship with your government buyer.
The Role of Social Media in B2G Marketing
Your social media approach is an important complement to your overall B2G marketing strategy, working alongside traditional public relations, SEO strategy, and more to build awareness and drive conversions.
Top 5 Reasons Government Buyers Prefer Certain Marketing Content Over Others
But the truth of the matter is - if B2G content is too shallow, it’ll be ignored. If it’s too dense, it’ll lack engagement. If it’s published a week too late, it’s lost relevance. B2G content needs to be just right. Learn exactly why government buyers prefer certain types of content over others - the reasons may surprise you.
10 Tools and Strategies Local Government Employees Need for Effective Community Engagement
Effective community engagement is more than just another government process. Meaningful civic engagement creates better outcomes, increases trust in government, and builds community. In short, it’s in city hall’s best interest to work with its residents, not against them
How Local Government Vendors Can Help the Employee Retainment Crisis
Turnover problems create organizational disruption that can send organizations into a cautious, hesitant tailspin that can affect your ability to engage in the procurement process, understand buyer needs and boundaries, and seal a government deal. Here are a few retention challenges vendors can turn into mutual benefits.
SEO or PR? Strategies to Get Your Content Seen by Government Buyers
Whether you’re looking to close a deal or simply build brand recognition, a combination of modern digital engagement and tried-and-true PR tactics rooted in quality content are the best ways for you to gain visibility and build trust with your government buyer.
Discover the Pros and Cons of Government Buyer Personas
While government buyer personas are a great place to start for B2G marketers, they are limited in the amount of nuanced information needed for an effective content campaign. Armed with personalized information, you can guide your buyer through the sales process while avoiding known roadblocks and minimizing inefficiencies, which will create a better result for your buyer and your team.
How Local Governments Validate Vendors Before the RFP
Prove yourself before the proposal and maximize your chances of securing a competitive local government contract without spending time and money responding to an RFP. Here are the questions local government buyers ask to validate any vendor.
How to Navigate a New or Changing Local Government
The balance of power shifts with each new local government administration. As a vendor, it’s important to pay attention to these shifts, which could derail your sales strategy. While you can’t read an elected or appointed official’s mind, these recommendations will help you navigate shifting landscapes.
Public Sector Procurement 101: Selling Innovation to State and Local Governments
Public procurement has a reputation of being strict and complicated. It’s also often blamed for stifling innovation and keeping government from modernizing. While there’s some truth to that, it’s helpful to understand why public procurement exists in the first place, so we can recognize how useful procurement can be.
A Great Sales Experience for Government Buyers Starts with Curated Content
Success in the world of marketing to the government begins and ends with content that appeals to your government buyer. Here are the top 5 characteristics of great B2G sales content that will get your foot in the door and build trust with government buyers.
In the crowded world of B2G marketing, original research is your secret weapon. Cut through the noise with content that addresses real pain points, builds trust, and positions you as an authority. Let's explore proven, accessible methods you can start using today.