The B2G Insights Blog
Read our thoughts on modern marketing, GovTech, renewable energy, AI developments, policy — and more!
5 Simple Ways to Conduct Original Research for Powerful B2G Content
In the crowded world of B2G marketing, original research is your secret weapon. Cut through the noise with content that addresses real pain points, builds trust, and positions you as an authority. Let's explore proven, accessible methods you can start using today.
Reaching the Right Government Audience with Strategic Content
Reaching your government audience in B2G marketing is a bit like playing ‘Where’s Waldo?’. As you’re squinting at a sea of similar faces, you know your ideal government customer is there… somewhere amidst the complexity. Thankfully, there’s a method to the B2G marketing madness. By crafting targeted, helpful, and relevant content, marketers can cut through the noise to reach the right government audience.
Key Differences Between the SLED and Federal Markets
Because of these stark differences, when marketing and selling in the B2G market, the government shouldn’t be treated as a monolith, especially if your goal is to build a trusting, symbiotic relationship with your government buyer.
Top 5 Reasons Government Buyers Prefer Certain Marketing Content Over Others
But the truth of the matter is - if B2G content is too shallow, it’ll be ignored. If it’s too dense, it’ll lack engagement. If it’s published a week too late, it’s lost relevance. B2G content needs to be just right. Learn exactly why government buyers prefer certain types of content over others - the reasons may surprise you.
SEO or PR? Strategies to Get Your Content Seen by Government Buyers
Whether you’re looking to close a deal or simply build brand recognition, a combination of modern digital engagement and tried-and-true PR tactics rooted in quality content are the best ways for you to gain visibility and build trust with your government buyer.
Discover the Pros and Cons of Government Buyer Personas
While government buyer personas are a great place to start for B2G marketers, they are limited in the amount of nuanced information needed for an effective content campaign. Armed with personalized information, you can guide your buyer through the sales process while avoiding known roadblocks and minimizing inefficiencies, which will create a better result for your buyer and your team.
How Local Governments Validate Vendors Before the RFP
Prove yourself before the proposal and maximize your chances of securing a competitive local government contract without spending time and money responding to an RFP. Here are the questions local government buyers ask to validate any vendor.
Write a White Paper That Resonates With a Government Audience
White papers join the ranks of webinars, articles and case studies as some of the most influential types of content government buyers turn to when in the consideration stage. Not only are they influential in swaying audience opinion, a relevant and well-written white paper also has the ability to change how a vendor is perceived, and bring depth and maturity to a business’ marketing strategy.
Insightful Articles Leave a Strong First Impression
Like a strong, firm handshake makes a lasting first impression, so can a well-written and inspiring marketing article. At the end of the day, government buyers and decision-makers are looking for a partner to help them solve a problem.
Case Studies Give Government Buyers What They Want
‘Pre-vetting’ of vendors is the new normal, which is why it’s so important for service providers to share content that answers questions, eases doubt, increases trust and responds to objections up front.
Case studies do all of this - and more.
Webinars are a Win-Win to Engage Your Government Audience
Webinars are particularly effective at engaging government audiences. Government administrators are always looking for unique and innovative perspectives that lead to breakthroughs, which makes a webinar a great platform for you to give your customers something of value to make their jobs a little easier.
Why You Should Prioritize Content in Your B2G Marketing Strategy
A solid content strategy has the potential to grow and scale a business quickly, often without the use of advertising dollars. But a robust content strategy can be particularly effective when marketing to government. Read on to find out why.
7 Ways Local Governments Benefit by Contracting with Small Businesses
Local governments benefit dramatically by contracting with local, small businesses. While many localities are making it a priority to contract with more small businesses, challenges with equity still exist in the majority of local government procurement processes.
How to Use Thought Leadership to Win B2G Contracts
The challenges facing government contractors are varied and layered, but there is one marketing strategy that can help overcome them all. It may be on the verge of a buzzword, but thought leadership has proven to be a valuable marketing strategy for government contractors.
In the crowded world of B2G marketing, original research is your secret weapon. Cut through the noise with content that addresses real pain points, builds trust, and positions you as an authority. Let's explore proven, accessible methods you can start using today.