The B2G Insights Blog
Read our thoughts on modern marketing, GovTech, renewable energy, AI developments, policy — and more!
10 Tools and Strategies Local Government Employees Need for Effective Community Engagement
Effective community engagement is more than just another government process. Meaningful civic engagement creates better outcomes, increases trust in government, and builds community. In short, it’s in city hall’s best interest to work with its residents, not against them
3 Unique Challenges of Writing Well in Government
Compared to the private sector, governments and public institutions face a unique set of challenges when it comes to communication. Government writing strategies help communicators overcome these challenges and can even increase transparency and public trust in government.
A Case for Local Government Podcasting
Hosting a government podcast can be an extremely rewarding experience for both the host and the public, but careful planning and a clear vision are critical for long-lasting success.
5 Simple Community Engagement Tools You Can Start Using Today
A robust community engagement strategy is arguably one of the most important indicators of a public organizations’ success. Engagement is a two-way street, so it’s critical that the tools you use allow for that.
How Local Governments Can Improve Digital Engagement in 4 Simple Steps Using Private Sector Marketing Strategies
Instead of creating the avatar from the perspective of purchasing a product or service, local governments should develop a ‘resident avatar’ for specific neighborhoods or issue areas that require engagement.
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