The B2G Insights Blog
Read our thoughts on modern marketing, GovTech, renewable energy, AI developments, policy — and more!
How Local Government Vendors Can Help the Employee Retainment Crisis
Turnover problems create organizational disruption that can send organizations into a cautious, hesitant tailspin that can affect your ability to engage in the procurement process, understand buyer needs and boundaries, and seal a government deal. Here are a few retention challenges vendors can turn into mutual benefits.
SEO or PR? Strategies to Get Your Content Seen by Government Buyers
Whether you’re looking to close a deal or simply build brand recognition, a combination of modern digital engagement and tried-and-true PR tactics rooted in quality content are the best ways for you to gain visibility and build trust with your government buyer.
How Local Governments Validate Vendors Before the RFP
Prove yourself before the proposal and maximize your chances of securing a competitive local government contract without spending time and money responding to an RFP. Here are the questions local government buyers ask to validate any vendor.
Write a White Paper That Resonates With a Government Audience
White papers join the ranks of webinars, articles and case studies as some of the most influential types of content government buyers turn to when in the consideration stage. Not only are they influential in swaying audience opinion, a relevant and well-written white paper also has the ability to change how a vendor is perceived, and bring depth and maturity to a business’ marketing strategy.
Webinars are a Win-Win to Engage Your Government Audience
Webinars are particularly effective at engaging government audiences. Government administrators are always looking for unique and innovative perspectives that lead to breakthroughs, which makes a webinar a great platform for you to give your customers something of value to make their jobs a little easier.
Why You Should Prioritize Content in Your B2G Marketing Strategy
A solid content strategy has the potential to grow and scale a business quickly, often without the use of advertising dollars. But a robust content strategy can be particularly effective when marketing to government. Read on to find out why.
How Local Governments Can Improve Digital Engagement in 4 Simple Steps Using Private Sector Marketing Strategies
Instead of creating the avatar from the perspective of purchasing a product or service, local governments should develop a ‘resident avatar’ for specific neighborhoods or issue areas that require engagement.
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