The B2G Insights Blog
Read our thoughts on modern marketing, GovTech, renewable energy, AI developments, policy — and more!
How to Navigate Non-Competitive Procurements Like a Pro
As the market has proven again and again, you cannot predict when an emergency or special circumstance will change the rules of the game. The best you can do is learn the ins and outs of sole source procurement and come to the negotiation table appropriately prepared.
10 Tools and Strategies Local Government Employees Need for Effective Community Engagement
Effective community engagement is more than just another government process. Meaningful civic engagement creates better outcomes, increases trust in government, and builds community. In short, it’s in city hall’s best interest to work with its residents, not against them
How Local Government Vendors Can Help the Employee Retainment Crisis
Turnover problems create organizational disruption that can send organizations into a cautious, hesitant tailspin that can affect your ability to engage in the procurement process, understand buyer needs and boundaries, and seal a government deal. Here are a few retention challenges vendors can turn into mutual benefits.
How Local Governments Validate Vendors Before the RFP
Prove yourself before the proposal and maximize your chances of securing a competitive local government contract without spending time and money responding to an RFP. Here are the questions local government buyers ask to validate any vendor.
How to Navigate a New or Changing Local Government
The balance of power shifts with each new local government administration. As a vendor, it’s important to pay attention to these shifts, which could derail your sales strategy. While you can’t read an elected or appointed official’s mind, these recommendations will help you navigate shifting landscapes.
3 Unique Challenges of Writing Well in Government
Compared to the private sector, governments and public institutions face a unique set of challenges when it comes to communication. Government writing strategies help communicators overcome these challenges and can even increase transparency and public trust in government.
What the Decline in Local Journalism Means for Local Governments
Local governments can and should have a prominent role in halting the continued decline of local journalism in their communities. It behooves local governments to find ways to ethically support their local newsrooms, instead of bemoaning the latest article riddled with inaccuracies and scant detail. There are reasons this level of reporting is occurring beyond the capacity of any one reporter.
The Importance of Using Plain Language in Local Government Communication
Using plain language in local government is critical to ensuring equitable access to government and improved citizen engagement. Without carefully considering how public facing documents are drafted, there will always be room for exclusion.
7 Ways Local Governments Benefit by Contracting with Small Businesses
Local governments benefit dramatically by contracting with local, small businesses. While many localities are making it a priority to contract with more small businesses, challenges with equity still exist in the majority of local government procurement processes.
How to Use Thought Leadership to Win B2G Contracts
The challenges facing government contractors are varied and layered, but there is one marketing strategy that can help overcome them all. It may be on the verge of a buzzword, but thought leadership has proven to be a valuable marketing strategy for government contractors.
What Happens When Poor Communication Threatens Digital Innovation
Digital innovation is critical to an organizations’ success, but problems with communication can threaten even the most simple technology upgrade. Problems start when leaders lose sight of the big picture and start focusing on the small issues in front of them.
The Challenge and Opportunity of Building Public Trust in Local Government
Public trust is complicated and layered, but it’s not impossible to build if lacking. It takes time to consistently incorporate trust building factors into daily operations. But most importantly, it requires all local leaders to commit to these worthwhile strategies.
A Case for Local Government Podcasting
Hosting a government podcast can be an extremely rewarding experience for both the host and the public, but careful planning and a clear vision are critical for long-lasting success.
5 Simple Community Engagement Tools You Can Start Using Today
A robust community engagement strategy is arguably one of the most important indicators of a public organizations’ success. Engagement is a two-way street, so it’s critical that the tools you use allow for that.
How Local Governments Can Improve Digital Engagement in 4 Simple Steps Using Private Sector Marketing Strategies
Instead of creating the avatar from the perspective of purchasing a product or service, local governments should develop a ‘resident avatar’ for specific neighborhoods or issue areas that require engagement.
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