The B2G Insights Blog
Read our thoughts on modern marketing, GovTech, renewable energy, AI developments, policy — and more!
Write a White Paper That Resonates With a Government Audience
White papers join the ranks of webinars, articles and case studies as some of the most influential types of content government buyers turn to when in the consideration stage. Not only are they influential in swaying audience opinion, a relevant and well-written white paper also has the ability to change how a vendor is perceived, and bring depth and maturity to a business’ marketing strategy.
Insightful Articles Leave a Strong First Impression
Like a strong, firm handshake makes a lasting first impression, so can a well-written and inspiring marketing article. At the end of the day, government buyers and decision-makers are looking for a partner to help them solve a problem.
Case Studies Give Government Buyers What They Want
‘Pre-vetting’ of vendors is the new normal, which is why it’s so important for service providers to share content that answers questions, eases doubt, increases trust and responds to objections up front.
Case studies do all of this - and more.
Webinars are a Win-Win to Engage Your Government Audience
Webinars are particularly effective at engaging government audiences. Government administrators are always looking for unique and innovative perspectives that lead to breakthroughs, which makes a webinar a great platform for you to give your customers something of value to make their jobs a little easier.
Why You Should Prioritize Content in Your B2G Marketing Strategy
A solid content strategy has the potential to grow and scale a business quickly, often without the use of advertising dollars. But a robust content strategy can be particularly effective when marketing to government. Read on to find out why.
3 Unique Challenges of Writing Well in Government
Compared to the private sector, governments and public institutions face a unique set of challenges when it comes to communication. Government writing strategies help communicators overcome these challenges and can even increase transparency and public trust in government.
What the Decline in Local Journalism Means for Local Governments
Local governments can and should have a prominent role in halting the continued decline of local journalism in their communities. It behooves local governments to find ways to ethically support their local newsrooms, instead of bemoaning the latest article riddled with inaccuracies and scant detail. There are reasons this level of reporting is occurring beyond the capacity of any one reporter.
The Importance of Using Plain Language in Local Government Communication
Using plain language in local government is critical to ensuring equitable access to government and improved citizen engagement. Without carefully considering how public facing documents are drafted, there will always be room for exclusion.
Avoid These 5 Common Writing Mistakes to Sound More Professional
What happens when your writing is riddled with errors you didn’t even know you made? Whether you’re writing content for your website, a paper for school, or a memo for your boss, there are a few writing mistakes that are easy to make. But the good news is that once you know about them, you can learn to avoid them.
7 Ways Local Governments Benefit by Contracting with Small Businesses
Local governments benefit dramatically by contracting with local, small businesses. While many localities are making it a priority to contract with more small businesses, challenges with equity still exist in the majority of local government procurement processes.
How to Use Thought Leadership to Win B2G Contracts
The challenges facing government contractors are varied and layered, but there is one marketing strategy that can help overcome them all. It may be on the verge of a buzzword, but thought leadership has proven to be a valuable marketing strategy for government contractors.
What Happens When Poor Communication Threatens Digital Innovation
Digital innovation is critical to an organizations’ success, but problems with communication can threaten even the most simple technology upgrade. Problems start when leaders lose sight of the big picture and start focusing on the small issues in front of them.
How to Transform One White Paper Into 10 Pieces of Engaging Content
Coming up with content ideas is hard. Good thing you’re sitting on a content goldmine. Learn how to turn your white paper investment into 10 pieces of engaging content.
The Challenge and Opportunity of Building Public Trust in Local Government
Public trust is complicated and layered, but it’s not impossible to build if lacking. It takes time to consistently incorporate trust building factors into daily operations. But most importantly, it requires all local leaders to commit to these worthwhile strategies.
A Case for Local Government Podcasting
Hosting a government podcast can be an extremely rewarding experience for both the host and the public, but careful planning and a clear vision are critical for long-lasting success.
5 Simple Community Engagement Tools You Can Start Using Today
A robust community engagement strategy is arguably one of the most important indicators of a public organizations’ success. Engagement is a two-way street, so it’s critical that the tools you use allow for that.
How Local Governments Can Improve Digital Engagement in 4 Simple Steps Using Private Sector Marketing Strategies
Instead of creating the avatar from the perspective of purchasing a product or service, local governments should develop a ‘resident avatar’ for specific neighborhoods or issue areas that require engagement.
Why You Should Add White Papers to Your Marketing Arsenal
Why are so many businesses writing these *really* long things, calling them white papers, and promoting them online? And are people actually reading them?
What a Copy Editor Does and Why You Needed One Yesterday
Copy editors provide a valuable and underrated service that businesses like yours should jump on. They bring value to your business that can have a ripple effect on customer satisfaction and loyalty.
Top 9 Ways Talented Copywriters Can Easily Bring Value to Your Business
Good copy gives the customer a taste of what to expect and forces them to create a value judgment about whether to trust and ultimately buy from you. Words definitely matter to your business.
In the crowded world of B2G marketing, original research is your secret weapon. Cut through the noise with content that addresses real pain points, builds trust, and positions you as an authority. Let's explore proven, accessible methods you can start using today.